How to Choose the Best Term Insurance in India [2025 Guide]

Confused about term insurance? Learn how to pick the best plan, save money, avoid traps, and invest smartly. A must-read guide for Indian buyers in 2025.

Deena Thayalan

5/18/20255 min read

How to Choose the Best Term Insurance in India – A Simple Guide

Life is uncertain, but your family's financial future doesn’t have to be. One of the smartest financial decisions you can make today is to buy Term Life Insurance. In this blog, we’ll explain everything you need to know about term insurance, how it compares to other plans, and how to choose the best one suited for your needs.

What is Life Insurance & Why Is It Important?

Life Insurance is a contract between you and the insurance company. You pay regular premiums, and in return, the insurer pays a fixed amount (sum assured) to your family if something unfortunate happens to you during the policy term

Why is it important?

  • Protects your family’s financial future

  • Pays off debts and liabilities

  • Covers living expenses, children’s education, and goals

  • Provides peace of mind

Types of Life Insurance (Simplified)

  • Term Insurance: This is the simplest and most affordable. You pay a premium for a certain number of years, and your family gets the full sum assured if you pass away during that time. If you survive the term, you don’t get anything back — and that’s okay because it's meant purely for protection.

  • Endowment Plans: These combine insurance with savings. You get a lump sum back if you survive the term, but the premiums are much higher and the returns are low.

  • ULIPs: Unit-linked insurance Plans mix insurance with market investments. Returns depend on market performance, and fees are higher. They are complex and often not suitable for pure protection needs.

  • Whole Life Insurance: This covers you till age 100. Sounds great, but the premiums are very expensive.

  • Money-back Plans: These give you small returns at regular intervals plus life cover. However, both the cover and returns are quite limited.

Why Pure Term Insurance Is the Best Choice

Pure term insurance is laser-focused on one thing — protecting your family. It gives you the highest coverage at the lowest cost. For example, for a ₹1 crore cover, a healthy 30-year-old non-smoker may pay just ₹10,000–₹12,000 per year. Compare that to other plans that cost two to five times more for the same cover!.

Plans like ULIPs combine insurance with investments, but this combo comes at a cost. There are various charges involved, and the actual life cover is low compared to term plans. The complexity and risks of ULIPs make them unsuitable for someone simply looking to secure their family.

On the other hand, term insurance is straightforward. You pay for protection and nothing else. You can separately invest the rest of your money in mutual funds or other better-performing instruments with full control and transparency.

Since the goal is protection and not investment, Term plans appear to be the best choice.

What to Look for While Choosing an Insurer

Here are the key things to check before selecting your insurance provider:

  1. Claim Settlement Ratio – This shows how many claims the company has approved. A ratio above 95% is considered reliable.

  2. Solvency Ratio – This indicates the financial health of the company. Look for a solvency ratio of 1.5 or higher.

  3. Company Reputation – Go with well-known, trusted brands.

  4. Customer Service – Choose an insurer known for quick and easy claim processes.

  5. Rider Options – Disability, Waiver of Premium riders to be considered

Understand Your Coverage Needs

Start by determining how much coverage your family would need if something happened to you. Consider:

  • Income replacement: Typically 20 times your annual income

  • Outstanding debts: Mortgage, car loans, student loans, credit cards

  • Future expenses: Children's education, spouse's retirement

  • End-of-life costs: Funeral expenses and potential medical bills

A quick calculation method: add up your financial obligations and subtract your existing assets to find your coverage gap.

Should You Take Term Cover Till 70 or 100 Years?

Many insurers now offer plans that cover you till age 100. While this sounds attractive, it comes with a very high premium, sometimes double or triple the cost of a regular term till 70 years.

But do you really need coverage till 100?

Most people retire by 60 and by 70, major financial responsibilities like children's education, loan repayments, and regular income needs are done. Also, your dependents may no longer be financially dependent on you.

Instead of paying extra for cover till 100, you can take term insurance till 70 and invest the premium difference wisely.

How Investing the Premium Difference Can Make You Richer

Let’s say term insurance till age 70 costs ₹12,000 per year, and a similar plan till 100 costs ₹30,000 per year. That’s a difference of ₹18,000 every year.

Now, imagine you invest this ₹18,000 every year in a mutual fund that gives you a 12% annual return:

  • In 10 years, you’d have over ₹3.5 lakhs.

  • In 20 years, around ₹11 lakhs.

  • In 30 years, it grows to over ₹31 lakhs.

  • In 40 years, you could have over ₹82 lakhs!

That’s how powerful investing can be. Instead of paying high premiums for extra years of insurance you may never need, you can use the savings to build real wealth.

Why Annual Payment is Better Than 5-Year or 10-Year Lump Sum

Many insurers offer the option to pay all your premiums in 5 or 10 years instead of annually. While it sounds convenient, these short-term payments are usually costlier overall and put unnecessary pressure on your budget.

Annual premiums are:

  • More affordable

  • Easier to manage

  • Give you the flexibility to stop in case of financial difficulties

  • Cost less over the long term

Stick to annual payments unless you have a very specific reason not to.

Why Annual Payment is Better Than 5-Year or 10-Year Lump Sum (with Investment Perspective)

Many insurance companies allow you to pay your premiums all at once (called single-pay) or over a short period like 5 or 10 years instead of annually. While this might seem easier or “once-and-done,” it actually costs more in the long run and reduces your flexibility.

Let’s break it down with a real-world example.

Example:

Suppose your annual premium is ₹12,000. Over 30 years, that’s a total of ₹3.6 lakhs (₹12,000 × 30).

Now, if you choose a 10-year payment option, the insurer might charge you around ₹30,000 per year for just 10 years — a total of ₹3 lakhs upfront. That sounds like a saving compared to ₹3.6 lakhs over 30 years, right?

But here’s the hidden cost: if you had gone with annual payments and invested the ₹18,000 difference (₹30,000 minus ₹12,000) every year at 12% return, this is what you’d have:

  • After 10 years: ₹3.5 lakhs will be accumulated, You can pay your annual premiums henceforth from the returns, you earn from this investment, and this sum of ₹3.5 lakhs will continue to grow.

That’s massive! By simply choosing the annual payment option and investing the savings, you could potentially create a retirement fund of over ₹30 lakhs.

Key Benefits of Annual Payments:

  • Easier on your monthly budget

  • More flexible — stop or switch anytime if needed

  • Better cash flow management

  • Gives you a powerful opportunity to invest the difference and earn higher returns

So unless you have a lump sum lying around that you won’t invest elsewhere, sticking to regular annual payments is the smarter and wealthier choice.

Final Thoughts

Term insurance is not just a policy — it's peace of mind for you and your family. It’s affordable, powerful, and effective. When you’re choosing a policy:

  • Stick to pure term insurance

  • Go for coverage till 70 years

  • Choose annual payments for flexibility

  • Select insurers with a good claim settlement history

  • Add only the most relevant riders

And if you're tempted to go for term till 100 years or a ULIP plan, just remember — you can build a far bigger financial safety net by investing the premium difference wisely.